Everything you don´t learn in the lab

Social media for scientists

Topic area
Science communication

Online workshop

2-4 webinars of 2-2.5 h each (workload equivalent to 1-2 workshop days)

Karin Bodewits or Peter Kronenberg

Target group
PhD students and postdocs


By now, Instagram, X or LinkedIn are no longer new. Also, for scientists, social media platforms have become an integral networking tool to connect globally, exchange research ideas and advance careers. But, what’s a proper way for scientists to use these platforms? Shall scientists talk to the public directly through social media? And, if so, how?
In this online workshop, you will better understand the current state of digital science communication. You will learn how scientists can integrate social media into their activities — in a helpful and productive way. The workshop advocates a reflected media usage that keeps a close eye on how and when it is recommended for you to ‘go online’.


In this course you´ll learn about:

  • Find professional assistance in clarifying your objectives for engaging with social media. Why should I consider social media? What are my goals?
  • Find help in figuring out which of the many media platforms is the right one for you.
  • How to create content for social media (e.g. publicise your publications and reach journalists)
  • Find assistance on how social media may help you explore your career options (e.g. after a PhD or postdoc).
  • Take first steps towards brushing up your personal professional online profiles.


All participants receive a script of the course in PDF format for offline and future use so that they can work through the material offline as well as after the course.

All participants receive a script of the course in PDF format for offline and future use so that they can work through the material offline as well as after the course. 


Already interested to learn more about the workshop content? You might like our career column The internet doesn´t forget

We offer several talks about the effective internet presence of a scientist: LinkedIn for scientists and Social media for scientists – an added value or a waste of time?

Course Flow Online Workshops

Day 1

Live Webinar

  • What would you like to achieve with social media?
  • How can social media be integrated into your academic activities?
  • Which platforms are suitable to reach your goals?


  • Individual and group course work (create a social media plan)
Day 2

Live Webinar

  • How to create compelling profiles on social media for self-marketing, networking, and publicising your science


  • Individual and group coursework (creating social media profiles)
Day 3

Live Webinar

  • Content creation. How to write engaging, inspiring and informative posts and interact with others on social media


  • Individual and group coursework (crafting example posts)
Day 4

Live Webinar

  • What are the downsides  of social media and how to prevent them? About time investment, social media addiction, FOMO, and unproductive conversations. 


  • Individual and group coursework (implement time-management tools and digital detox days)
Weeks 2-3

Individual written or oral feedback from the instructor


Do you want to see a preview of the Online Workshop?

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