Public Relations Communicating as a Career
Is science communication becoming an integral part of funding applications? Is it necessary to acquire third-party funding? What professional backgrounds are suitable for working in science communication? In which jobs does experience in science communication help? Can research funds be used for communication?
Core Element Context
“Wow’-slides with impressive numbers are meaningless unless they give context and contrast to bring these numbers to life.
Salary and life situation
In a career workshop, we discuss two principles for salary negotiations. First of all, we need an anchor point. In salary negotiations, this is the market value, i.e., the usual salary for the position you aim for. The second principle is called BATNA, short for Best Alternative To a Negotiated Agreement.
Public science outreach
Public science outreach is becoming a requirement in many third-party funding schemes. Research funders increasingly emphasise the need to communicate scientific results to the broader public, ensuring that research benefits are accessible beyond academic circles.
When being understandable is not enough
When being understandable is not enough. When speaking with a lay audience, you need to add relevance to comprehensibility
Honest and critical
Peer feedback: you need honesty and the ability to critically question the status quo. Such conversations help to gain a clear view