Duration: 2 days
Course type: In-house seminar
Trainer: Karin Bodewits (and Peter Kronenberg)
Target group: All (PhD students to professors)
Number of participants: Max. 10 per trainer
We all enjoy a good story, whether it’s during a presentation, a job interview, a conference coffee break, or simply during a pub night. Why? It activates the same areas of our brain that would be activated during the actual event. Consequently, audiences feel so much more engaged when they hear a narrative about your real-life experiences as researcher or how you finally chased that superbug down. Much more than if you monotonously talk them through a list of bullet points on a power point slide. But to be understood when talking about one’s own research work, let alone to speak about yourself, is not easy for many researchers. During this seminar, you learn to enchant a wide range of audiences with science stories and to captivate a lay audience with complex research results. Because… speaking science can be magical!
The power of storytelling
Types of stories
From mystery to comedy
1 sentence and 1 paragraph stories
Your key message
5 steps to crafting a narrative
Using story at/ in/ for:
Engaging your target audience: Using story while talking to…
This is a 2-day course that can be followed by a lively evening programme (e.g. at a retreat) with personal- or science story contributions from all course participants. The evening programme will be moderated by us with humour and absurdity.