Workshops and talksOnline and/or in-house
Be your own journalist
Topic area: Communication
Format: Online or in-house workshop
Workload: 4 webinars of 2-2.5 h each = 2 workshop days
Trainer: Marloes ten Kate
Target group: PhD students and postdocs
Do you want to learn how to communicate your scientific research for a broad audience? Science journalist and presentation coach Marloes ten Kate will provide you with tools on how to present your work to laymen in this two day workshop.
Day 1: Create a video pitch
You will learn how to pitch your research in a simple yet appealing way in just a few minutes. It is also a great way to share your knowledge in an understandable manner to a lay audience and to position yourself as an expert. Short pitches are not only training formats for workshops- they are of central importance in job interviews, when explaining your poster, for conference small talks or even to get ERC grants or Venture Capital!
Day 2: Learn how journalists and lay audiences think and act
Speaking with journalists is not an everyday event for scientists. This workshop day is not intended as a media training, but will teach you how journalists, 'translators' of scientists´ work, think and act. If you understand how they make scientists´ work accessible for the broader public, you can do so for yourself, e.g in your social media activities.
- You will get a better understanding of how science communication works in the media.
- How are science stories portrayed and when is science considered ‘news’?
- You will learn how science journalists present science stories. You will understand why science stories are portrayed in the media in a certain way and how to craft an appealing science story yourself.
It is advised that participants take a recording device with them when in-house, or have them ready to use, when participating online. Fancy equipment is not necessary, a cellphone with a camera, or a laptop with a webcam will work just fine.
Photo by Ap Van Den Driessche
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