{"id":6707,"date":"2026-10-05T11:02:02","date_gmt":"2026-10-05T09:02:02","guid":{"rendered":"http:\/\/develop.naturalscience.careers\/storytelling-for-scientists\/"},"modified":"2026-10-15T05:18:46","modified_gmt":"2026-10-15T03:18:46","slug":"storytelling-und-wissenschaftskommunikation","status":"publish","type":"post","link":"https:\/\/naturalscience.careers\/de\/storytelling-und-wissenschaftskommunikation\/","title":{"rendered":"Storytelling in der Wissenschaft &#8211; Komplexe Forschung vermitteln"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6707\" class=\"elementor elementor-6707 elementor-3231\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0efcc57 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"0efcc57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f40e85\" data-id=\"3f40e85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbbdc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbbdc7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-95eef37\" data-id=\"95eef37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fdeeb elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"49fdeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everything you don\u00b4t learn in the lab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c4a0b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c4a0b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e83969\" data-id=\"6e83969\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5f165 elementor-widget elementor-widget-heading\" data-id=\"0e5f165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling in der Wissenschaft - Komplexe Forschung vermitteln <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a8461d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a8461d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fc2eba colored-bg\" data-id=\"1fc2eba\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-887731f elementor-widget elementor-widget-text-editor\" data-id=\"887731f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Themengebiet<\/strong><br \/>Wissenschaftskommunikation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d95a0 elementor-widget elementor-widget-text-editor\" data-id=\"70d95a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Format<\/strong><br \/>Online oder in-house Workshop<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a180ffb elementor-widget elementor-widget-text-editor\" data-id=\"a180ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Arbeitsaufwand<\/strong><br \/>Online: 4 x 2.5 h-Webinare plus Selbstlernphase auf unserer Lernplattform<\/p><p>In-House: 2 Workshoptage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0388b9 elementor-widget elementor-widget-text-editor\" data-id=\"a0388b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Trainerin<\/strong><br \/><a href=\"https:\/\/naturalscience.careers\/de\/trainerinnen\/#karin\" target=\"_blank\" rel=\"noopener\">Karin Bodewits<\/a> oder <a href=\"https:\/\/naturalscience.careers\/de\/trainerinnen\/#philipp\" target=\"_blank\" rel=\"noopener\">Philipp Gramlich<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9470b98 elementor-widget elementor-widget-text-editor\" data-id=\"9470b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Zielgruppe<\/strong><br \/>Alle: Promovierende bis ProfessorInnen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee384f4 mobile-min-height\" data-id=\"ee384f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a435cff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a435cff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b7e7d1\" data-id=\"1b7e7d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da32f4b elementor-widget elementor-widget-text-editor\" data-id=\"da32f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><strong>Kurz zusammengefasst<\/strong><\/h2><p style=\"text-align: center;\" data-pm-slice=\"1 1 []\">Lernen Sie, Ihr Publikum mithilfe von Storytelling-Techniken einzubeziehen und Ihre Forschung anschaulich darzustellen, ohne dabei an wissenschaftlicher Tiefe zu verlieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5a6af1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5a6af1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b6c039\" data-id=\"7b6c039\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af1550 elementor-widget elementor-widget-text-editor\" data-id=\"2af1550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Was gutes wissenschaftliches Storytelling ausmacht<\/strong><\/h2><p>Ihre Forschung verdient Aufmerksamkeit und F\u00f6rderung. Aber sieht Ihr Publikum das genauso? Ob bei einem Konferenzvortrag, in einem F\u00f6rderantrag oder beim Gespr\u00e4ch mit KollegInnen: Wissenschaftliche Inhalte sind oft komplex und abstrakt. Selbst bahnbrechende Ergebnisse verfehlen ihre Wirkung, wenn Sie das Publikum unterwegs verlieren. <br \/>Hier kommt wissenschaftliches Storytelling ins Spiel. Dabei geht es nicht darum, Geschichten zu erfinden oder Forschung \u00fcberm\u00e4\u00dfig zu vereinfachen. Vielmehr setzen Sie auf Erz\u00e4hltechniken, um Neugier zu wecken und Zusammenh\u00e4nge verst\u00e4ndlich zu machen.<br \/>Nicht jedes Publikum braucht dieselbe Geschichte oder dasselbe Detailniveau. FachkollegInnen m\u00f6chten tief in Ihre Methoden und Daten eintauchen. Forschende aus anderen Disziplinen oder Menschen au\u00dferhalb der Wissenschaft interessieren sich dagegen zun\u00e4chst eher f\u00fcr das gro\u00dfe Ganze: Warum ist Ihre Forschung \u00fcberhaupt wichtig? Gutes Storytelling hilft Ihnen, die richtigen Inhalte auszuw\u00e4hlen und Ihr Publikum mitzunehmen.<\/p><h2><strong>In diesem Workshop lernen Sie:<\/strong><\/h2><h3>Die Wissenschaft hinter dem Storytelling<\/h3><ul><li>Warum Geschichten wirken: Neugier, Aufmerksamkeit und gedankliche Orientierung.<\/li><li>Wie Sie Storytelling einsetzen, ohne wissenschaftliche Genauigkeit zu opfern.<\/li><\/ul><h3>Eine \u00fcberzeugende wissenschaftliche Geschichte entwickeln<\/h3><ul><li>Ihr Publikum vom gro\u00dfen Ganzen zu den wissenschaftlichen Details f\u00fchren.<\/li><li>Daten und Forschungsergebnisse mit Ihrer Kernbotschaft verbinden.<\/li><li>Einen roten Faden entwickeln, der Forschungsfrage, Methoden, Ergebnisse und Schlussfolgerungen miteinander verkn\u00fcpft.<\/li><\/ul><h3>Die Geschichte auf Ihr Publikum zuschneiden<\/h3><ul><li>Erkennen, welche Informationen unterschiedliche Zielgruppen ben\u00f6tigen und erwarten.<\/li><li>Ihre Geschichte f\u00fcr Fachpublikum, interdisziplin\u00e4re Gruppen und Menschen au\u00dferhalb der Wissenschaft anpassen.<\/li><\/ul><h3>Storytelling praktisch anwenden<\/h3><p>Storytelling-Techniken auf Ihre eigene Forschung \u00fcbertragen<br \/>Ihre wissenschaftliche Geschichte durch \u00dcbungen und Feedback weiterentwickeln<\/p><h2><strong>Wo k\u00f6nnen Sie wissenschaftliches Storytelling einsetzen?<\/strong><\/h2><p>Storytelling kann nahezu jede Form der Wissenschaftskommunikation verbessern:<\/p><ul><li>Innerhalb der Wissenschaft: Wissenschaftliche Vortr\u00e4ge, Konferenzpr\u00e4sentationen, Publikationen, Forschungsantr\u00e4ge und F\u00f6rderantr\u00e4ge.<\/li><li>\u00dcber Fachgrenzen hinweg: Interdisziplin\u00e4re Zusammenarbeit, Networking und die kurze Vorstellung eigener Forschungsprojekte.<\/li><li>Au\u00dferhalb der Wissenschaft: Wissenschaftsfestivals, Science Slams, \u00d6ffentlichkeitsarbeit und Kommunikation mit Politik, Industrie und anderen gesellschaftlichen Akteuren.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82c600 elementor-widget elementor-widget-spacer\" data-id=\"f82c600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbffe3a\" data-id=\"fbffe3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6051d9a elementor-widget elementor-widget-text-editor\" data-id=\"6051d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>\u00a0Workshopformat und Materialien<\/strong><\/h2><p>Online: Vier bis sechs interaktive Webinare \u00e0 2,5 Stunden, kombiniert mit Selbstlernphasen auf unserer Lernplattform. Die TeilnehmerInnen haben drei Wochen Zeit, die Workshopinhalte zu vertiefen, und k\u00f6nnen individuelles Feedback von den TrainerInnen erhalten.<\/p><p>Pr\u00e4senz: Zwei interaktive Workshoptage mit \u00dcbungen, Diskussionen und Feedback.<\/p><h2><strong>Weitere Informationen und n\u00e4chste Schritte<\/strong><\/h2><p>M\u00f6chten Sie mehr zu diesem Thema lesen? Dann gef\u00e4llt Ihnen vieleicht Karins Artikel in Science Careers: <a href=\"https:\/\/www.science.org\/content\/article\/share-your-science-story\" target=\"_blank\" rel=\"noopener\"><strong>Share your science with a story<\/strong><\/a> oder Philipps Karrierekolumne <a href=\"https:\/\/naturalscience.careers\/wp-content\/uploads\/2022\/07\/June-2022-Gramlich-Nachrichten-aus-der-Chemie.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Bitte keine Wissenschaftler<\/strong><\/a> aus den <a href=\"https:\/\/www.gdch.de\/ausbildung-karriere\/karriere-und-beruf\/links-rund-um-den-arbeitsmarkt\/karrierekolumne.html\" target=\"_blank\" rel=\"noopener\"><strong>Nachrichten aus der Chemie<\/strong><\/a>.<\/p><p>Sind Sie am Thema interessiert, haben aber keine Zeit f\u00fcr einen vollen Workshop? Dann k\u00f6nnte Sie unser Vertrag <a href=\"https:\/\/naturalscience.careers\/de\/praesentieren-sie-ihre-wissenschaft\/\" target=\"_blank\" rel=\"noopener\"><strong>Pr\u00e4sentieren Sie Ihre Wissenschaft<\/strong><\/a> interessieren.<\/p><h2><strong>Optional: Ein Abend voller Geschichten<\/strong><\/h2><p>Bei Retreats und anderen mehrt\u00e4gigen Veranstaltungen kann der Workshop durch ein lebendiges Abendprogramm erg\u00e4nzt werden. Die Teilnehmenden erz\u00e4hlen pers\u00f6nliche oder wissenschaftliche Geschichten, moderiert von uns \u2013 mit Humor und einer gesunden Portion Absurdit\u00e4t.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7facfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7facfd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935564b\" data-id=\"935564b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-963bb5a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"963bb5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/naturalscience.careers\/wp-content\/Workshop-Beschreibungen\/Storytelling-in-der-Wissenschaft.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">pdf Workshop Beschreibung<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10858d8 elementor-widget elementor-widget-spacer\" data-id=\"10858d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Storytelling f\u00fcr WissenschaftlerInnen: Lernen Sie, komplexe Forschung anschaulich zu vermitteln und unterschiedliche Zielgruppen zu erreichen.<\/p>\n","protected":false},"author":1,"featured_media":5892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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