{"id":11099,"date":"2025-02-07T12:34:23","date_gmt":"2025-02-07T11:34:23","guid":{"rendered":"https:\/\/naturalscience.careers\/public-science-outreach\/"},"modified":"2025-10-02T13:21:34","modified_gmt":"2025-10-02T11:21:34","slug":"public-science-outreach","status":"publish","type":"post","link":"https:\/\/naturalscience.careers\/de\/public-science-outreach\/","title":{"rendered":"Wissenschaftliche \u00d6ffentlichkeitsarbeit"},"content":{"rendered":"\t\t
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Everything you don\u00b4t learn in the lab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wissenschaftliche \u00d6ffentlichkeitsarbeit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Themengebiet<\/strong>
Wissenschaftskommunikation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Format<\/strong>
Online oder in-house Workshop<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Arbeitsaufwand<\/strong>
4 Webinare zu je 2-2.5 h = 2 Workshoptage<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TrainerIn<\/strong>
Karin Bodewits <\/a>oder Philipp Gramlich<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zielgruppe<\/strong>
WissenschaftsmanagerInnen und KoordinatorInnen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Beschreibung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die \u00d6ffentlichkeitsarbeit in der Wissenschaft wird in vielen Drittmittelprogrammen zur Voraussetzung. Forschungsf\u00f6rderer legen zunehmend Wert auf die Notwendigkeit, wissenschaftliche Ergebnisse einer breiteren \u00d6ffentlichkeit zu vermitteln und sicherzustellen, dass die Ergebnisse der Forschung auch jenseits der akademischen Welt hinaus zug\u00e4nglich sind.<\/p>

Dieser Workshop richtet sich speziell an WissenschaftsmanagerInnen von Forschungsclustern, die eine entscheidende Rolle bei der \u00dcberbr\u00fcckung der Kluft zwischen Wissenschaft und der Gesellschaft spielen. Die Teilnehmenden erlernen wirksame Strategien f\u00fcr die Einbindung der \u00d6ffentlichkeit, von der Ausarbeitung \u00fcberzeugender Narrative bis hin zur Nutzung vielf\u00e4ltiger Kommunikationsplattformen.<\/p>

Sie k\u00f6nnen diesen Workshop nutzen, um an einem konkreten Ergebnis zu arbeiten, das f\u00fcr Ihre Arbeit n\u00fctzlich ist, z. B. eine Outreach-Veranstaltung, die Sie f\u00fcr Ihren Forschungscluster organisieren. Eine Liste mit Beispielen f\u00fcr erfolgreiche Wissenschaftskommunikation finden Sie auf dieser Website der DFG<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wir k\u00f6nnen individuelle Coaching-Sitzungen vereinbaren, wenn Sie der Meinung sind, dass die Kommunikationsherausforderungen, an denen Sie arbeiten m\u00f6chten, zu einzigartig f\u00fcr einen Gruppenworkshop sind.<\/p>

Wenn Sie mehr \u00fcber die beruflichen Herausforderungen eines Wissenschaftskommunikators in einem Forschungscluster erfahren m\u00f6chten, k\u00f6nnte Sie unser Artikel Kommunizieren f\u00fcr die Karriere<\/strong><\/a> interessieren.<\/p>

Firmenpr\u00e4sentationen sind meist Negativbeispiele von nicht an die Zielgruppe angepasster \u00d6ffentlichkeitsarbeit. Leider. Mehr dazu und wie es besser geht in unserem Artikel Why company presentations are irrelevant<\/strong><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Der Workshop befasst sich mit folgenden Themen:<\/strong><\/p>

\u00a0<\/p>

– Die Erwartungen der Drittmittelgeber an Ihre Wissenschaftskommunikation verstehen.<\/p>

– Die \u00d6ffentlichkeit \u00fcber die Arbeit des Clusters informieren, z. B. im Rahmen von Outreach-Veranstaltungen wie einem Tag der offenen T\u00fcr, meet the scientist speed dating oder interaktiven Postern.<\/p>

– Die Arbeit des Clusters gegen\u00fcber akademischen Gremien, F\u00f6rdereinrichtungen und Partnern vertreten.<\/p>

– Die Interessen Ihres Publikums, Ihres Forschungsclusters und die produktiven \u00dcberschneidungen zwischen beiden analysieren.<\/p>

– Herausfinden, welche Kommunikationskan\u00e4le am besten zum Umfeld passen und es Ihnen erm\u00f6glichen, ein vielf\u00e4ltiges Publikum zu erreichen: Traditionelle Medien (Zeitungen, Fernsehen, Radio), soziale Medien, Websites, Pr\u00e4sentationen und Pitches.<\/p>

– Komplexe Forschung in ansprechende, zug\u00e4ngliche Geschichten \u00fcbersetzen.<\/p>

– Gemeinsame Outreach-Initiativen aufbauen: Partnerschaften zwischen Forschenden, P\u00e4dagogInnen und KommunikatorInnen f\u00f6rdern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tpdf of this workshop<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00d6ffentlichkeitsarbeit in der Wissenschaft wird in vielen Drittmittelprogrammen zur Voraussetzung- eine Aufgabe f\u00fcr WissenschaftsmanagerInnen<\/p>\n","protected":false},"author":1,"featured_media":11085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[84,72],"tags":[],"trainerinnen":[91,92],"zielgruppe":[125],"formate":[105],"lernform":[106,107],"class_list":["post-11099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wissenschaftskommunikation","category-unkategorisiert","trainerinnen-dr-karin-bodewits-de","trainerinnen-dr-philipp-gramlich-de","zielgruppe-wissenschaftsmanagerinnen-koordinatorinnen","formate-workshop-de","lernform-offline-de","lernform-online-de"],"yoast_head":"\nPhD career options skills Wissenschaftliche \u00d6ffentlichkeitsarbeit - 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